Press Release

 

TWIN BRIDGES, California. – OCT 19, 2023- On Sunday Oct. 15, Sierra-at-Tahoe hosted its 15th ‘Keep Sierra Clean Day’ with a special tree replanting, making the official mark on a new chapter for the mountain. 

With 1,400 lbs. of trash collected and over 2,000 trees planted, families + friends gathered for a day of celebration while getting a first look at the newly revealed terrain awaiting this coming winter.

Highlights from event! 

 

'Keep Sierra Clean Day' lived up to its tradition of uniting the community to preserve Sierra-at-Tahoe's natural beauty. This effort is now more crucial than ever as the region undergoes restoration following the 2021 Caldor Fire. 

 

Mountain Cleanup: A true family affair, guests of all ages joined hands to clean the resort's trails, collecting litter and debris on the frontside of the resort that had been left behind or buried during the near record-breaking snow year.  

 

Tree Planting: Guests had a chance to get their hands dirty + plant new roots in the burn scar with seeds + seedlings graciously provided by the El Dorado Resource Conservation District + the Sugar Pine Foundation. Western White pines, Jeffery pine + Red fir trees were handed out and guests were provided with the necessary tools and instructions for planting their seedlings. All participants were given the choice to choose their own unique and special spot to plant, many geotagging their locations or using natural elements to mark their tree to return to in years to come.  

 

“It was a cathartic experience to have the chance to plant a tree with my son, who has been skiing here almost before he could even walk” said Erin McEvoy, a former employee and current Season Passholder. “It’s the start of something new, and he will get to grow with this mountain and bring his family here one day, and that feels really special” McEvoy continued. 

 

New terrain. Same great vibe: After planting seedlings, guests enjoyed live music, entertainment, photos with Smokey Bear + local vendors on the plaza while taking in the anticipated new wide-open views. 

 

 

“To bring ‘Keep Sierra Clean Day’ back for its 15th year is incredibly special,” John Rice, General Manager at Sierra-at-Tahoe said. “Many of our guests consider Sierra their home away from home and so it was important for us to invite our community into this special moment + envision what's to come.” 

 

 

This event's success would not have been possible without the support of several key partners and sponsors, including the El Dorado Resource Conservation District, the Sugar Pine Foundation, The United States Forest Service, Wells Lamont, Subaru, South Tahoe Refuse, and other local vendors. 

 

 

Phase 02 restoration is wrapping up and Sierra is gearing up for a highly anticipated season with the hope of offering brand new runs for the 2023/24 season! Follow us on social [ Instagram, Facebook, and Twitter ] for the latest updates towards Opening Day!  

 

2023/24 Season Passes available now: https://www.sierraattahoe.com/season-passes/  

 

 

At Sierra-at-Tahoe, you don’t have to go far for something different. Forged from flames, we welcomed a fresh start with open arms. A new range of terrain has been revealed- from big hero turns in West Bowl and fresh fall lines off Grandview, to sending big mountain terrain in Huckleberry Canyon or nailing first turns in our expansive Sculpted Learning Terrain, our 48 trails, 2,000 acres and 2,212 vertical feet offer something new for everyone.  

 

Come experience the all-new Sierra-at-Tahoe, close to home, far from the same, and #DefinitelyDifferent  

 

Learn more at sierraattahoe.com  

 

 

Shelby Dunlap 

Communications + Content Manager 

530.543.3138 

sdunlap@sierraattahoe.com