Welcome to the Sierra-at-Tahoe Press Center
We constantly update this room with current press releases. These are the easiest and most timely way to find out what's new here.
Contact Our Public Relations Department
Got questions? Need high res images or a logo? Have a media inquiry? Want to visit? Get in touch!
Shelby Dunlap
Communications + Content Manager
530.543.3138
sdunlap@sierraattahoe.com
Press Releases:
Please see below for the latest news from Sierra-at-Tahoe.
Sierra-at-Tahoe Bids Farewell to General Manager John Rice, Welcoming His New Role as President of Ski California
After 31 years of exceptional leadership, Sierra-at-Tahoe announces the departure of General Manager John Rice, who will become President of Ski California.
What’s New at Sierra-at-Tahoe for the 2024-25 Season
What’s new at Sierra-at-Tahoe for the 2024-25 Season? Mountain improvements, new partnerships that expand lift access opportunities, a November 29 targeted opening date, and more.
Sierra-at-Tahoe Joins Ikon Pass for the 2024/25 Season
Partnership unlocks Ikon Pass access to South Lake Tahoe for the first time.
Sierra-at-Tahoe Releases Season Passes for the 2024/25 Season
TWIN BRIDGES, California. – March 22, 2024- Sierra-at-Tahoe has launched Season Passes for the 2024/25 Season along with a discounted renewal rate for current passholders and a special price for First Responders. Those who purchase a 2024/25 pass can ski for free the rest of this season through Closing Day which has been extended to Sunday, April 21, 2024 thanks to continued snowfall into March.
FOMO Pass Just $267.00: Unlimited Skiing + Riding Until Closing Day
TWIN BRIDGES, California. – February 16, 2024 - Sierra-at-Tahoe is launching a mid-season Pass that offers guests unlimited skiing + riding any day, every day, until closing day with no blackouts for $267.00. Called the “Fear of Missing Out’ - or FOMO Pass- this Pass is designed to give guests an opportunity to come experience the newest terrain in the Tahoe Basin, at an incredible price.
Tree Replanting Success at 15th Annual Keep Sierra Clean Day
TWIN BRIDGES, California. – OCT 19, 2023- On Sunday Oct. 15, Sierra-at-Tahoe hosted its 15th ‘Keep Sierra Clean Day’ with a special tree replanting, making the official mark on a new chapter for the mountain.
With 1,400 lbs. of trash collected and over 2,000 trees planted, families + friends gathered for a day of celebration while getting a first look at the newly revealed terrain awaiting this coming winter.
Sierra-at-Tahoe Extends 2022/23 Season to April 23
TWIN BRIDGES, California. – April 7, 2023- Sierra-at-Tahoe is extending the 2022/23 season until Sunday, April 23 with a bonus Customer Appreciation Day on Monday, April 24 to benefit local youth + recreation in South Lake Tahoe.
Sitting at 680”, the second highest annual snowfall in Sierra’s 76-year history, this will provide guests and loyal Season Passholders to take advantage of bluebird days, spring skiing conditions, and a stacked lineup of events this weekend through closing day.
Sierra-at-Tahoe Approaches 600” Annual Snowfall and Releases 2023/24 Season Passes
Sierra-at-Tahoe announces 2023/24 season pass sales while quickly approaching the 600” season snowfall total that will place this season in the top four record breaking years of total snowfall seasons for the resort.
A Triumphant Return: Sierra-at-Tahoe Opens West Bowl
The highly anticipated, once thought impossible day, is here. A new chapter begins in Sierra-at-Tahoe's 75-year history. West Bowl opens today, the area of the resort that was the most severely impacted by the 2021 Caldor Fire, just 13 days after the start of the 2022/23 winter season.
The Powder Alliance Expands to New Zealand For 22/23
The Powder Alliance recently announced the addition of two (2) New Zealand resorts, Tūroa and Whakapapa, to its global resort affiliate program. Located on Mt Ruapehu, Tūroa and Whakapapa Ski Areas represent the best of New Zealand’s North Island with picturesque views of the Pinnacles and the nation’s longest vertical drop.
West Bowl Goals Achieved on 1-Year Caldor Fire Anniversary
On the one year anniversary of the Caldor Fire burning through Sierra-at-Tahoe, remediation goals for the West Bowl area of the ski resort have been accomplished, marking another major step towards the resort reopening this 2022/23 winter season.
Boots On The Ground, Restoration Begins at Sierra-at-Tahoe
In partnership with the United States Forest Service (USFS), El Dorado Resource Conservation District (RCD), El Dorado Community Foundation, and Kingsborough Atlas Tree Surgery, Inc. (Atlas Tree), Sierra-at-Tahoe breaks ground with a comprehensive restoration plan to meet the goal of a full opening for the 2022/23 season.
Sierra-at-Tahoe Names New Director of Ski & Ride School and Teams, Sets Vision for 2022/23 Snowsports Program
Jack Pippin, Sierra-at-Tahoe’s new director of ski & ride school and teams shares vision and plans for the restoration of its snowsports program following the damage sustained from the Caldor Fire.
Sierra-at-Tahoe Reopens to Celebrate 75 Years of Sierra with a Special Weekend-Only Event
Sierra-at-Tahoe will reopen on April 9 and 10, 2022 with a special weekend-only event to celebrate 75 years of Sierra. After nearly a year of unforeseen events and unknown obstacles caused by the Caldor Fire, Sierra is excited to welcome guests back to the mountain for a one-time-only weekend of winter play with Subaru WinterFest and Vans METHODOLOGY.
Sierra-at-Tahoe Releases Season Passes for the 2021/22 Season
Sierra-at-Tahoe has released season passes for the 2021/22 winter season, with prices starting as low as $299. New passholders can take advantage of Tahoe’s best deal on a season pass and enjoy skiing the rest of the 2020/21 season for free. To show immense gratitude for 2019/20 and 2020/21 season passholders, Sierra is offering a 20% renewal discount across all of their 2021/22 season passes during the spring sale.
Sierra-at-Tahoe Announces 2020/21 Opening Week for Season Passholders
Thanks to recent snowfall and with the Thanksgiving holiday in mind, Sierra-at-Tahoe will open for the 2020/21 winter season on November 25, 2020. Sierra will begin winter operations on Wednesday, and to show our gratitude for our most loyal guests, early-season access will be exclusively for season pass and seasonal product holders at the place Where Play Reigns Free.
Sierra-at-Tahoe 2020/21 Winter Operations Update
The notion of play runs deep at Sierra-at-Tahoe, and as we eagerly await the start of the 2020/21 Winter Season, keeping the essence of play alive via skiing and riding is more important to us than ever. Over the summer months our team has been working tirelessly to prepare both the mountain and operational procedures regarding COVID-19 so we can welcome back the Sierra Family to the place Where Play Reigns Free with open (yet socially distanced) arms.
Sierra-at-Tahoe to Offer New Pricing, Renewal Benefits and More for 2020/21 Season
While times have changed, Sierra-at-Tahoe’s commitment to its guests has not. In an effort to support those who wish to return to the mountains, Sierra is offering a new, comprehensive season pass plan which includes an extended Spring Pass Sale deadline, reduced pricing, exclusive discounts for renewing passholders for 2020/21 Season Passes, credit for unused products and more.
Sierra-at-Tahoe to Suspend Operations Indefinitely
In consideration of on-going developments with the current health crisis, Sierra-at-Tahoe will continue to suspend operations for the 2019/2020 season indefinitely. As we navigate through the COVID-19 issue, the health and safety of our guests and employees is our primary concern. During this time of uncertainty, we will do our part to help stop the spread of this virus.
Sierra-at-Tahoe Releases Three New Season Passes for the 2020/21 Season
New for 2020/21, Sierra-at-Tahoe is releasing three Season Pass options fully-loaded with benefits created with passholders in mind. All passes now come with perks like $60 BFF tickets to get friends and family on the hill, and 20% off on-mountain purchases! New passholders not only get access to the mountain next season, but for the remainder of this season, too, while returning passholders will get two Monday-Friday lift tickets for a friend, valid for the remainder of the 2019/20 season.
Sierra-at-Tahoe to Enhance Guest and Passholder Experience
The closest resort to Sacramento and the Bay Area, Sierra-at-Tahoe has been a gathering place for families, first-timers and expert skiers and snowboarders alike, generation after generation. Heading into the 2019/20 Winter Season, Sierra will be providing an enhanced guest experience, focused on renewed ease and value, in a number of new and exciting ways.
Buy Now, Ride Now: 2019/20 Season Passes on Sale
2019/20 Sierra-at-Tahoe Season Passes are on sale now for as low as $319. Once purchased, skiers and riders not only get to rip the mountain during the 2019/20 season, but the remainder of this season, as well. To top it off, those who purchase a pass this spring will be entered to win a custom Sierra-at-Tahoe surfboard or a Subaru x Lib Tech snowboard. The winner will be announced after April 30th and is not valid for child pass purchases.
Sierra-at-Tahoe Announces New Beginner Ski/Ride Package
Just in time for Learn to Ski and Ride month this January, Sierra-at-Tahoe is excited to announce its all-new Level UPgrade package, in conjunction with its Learn to Ski/Ride 3-PAK offering, aimed at helping new skiers and riders take their game to the next level.
Sierra-at-Tahoe Announces Learn to Ski/Ride Day Special
On January 18 and January 25, Sierra will be offering a Learn to Ski/Ride Day special for adults and young adults. For only $79, beginners will get a lesson, rentals and limited-access lift ticket. Availability is limited, so guests will need to book ahead of time online to secure their spot.
Sierra-at-Tahoe to Open for the 2018/19 Season
Sierra-at-Tahoe will be opening for the 2018/19 winter season on November 30, 2018. With snow in the forecast into Friday, Sierra is excited to have three lifts and one surface lift scheduled to operate, conditions permitting. Early season conditions are present throughout the mountain and guests are asked to obey all signs and closures, watch for unmarked obstacles and to stay on groomed runs.
Sierra-at-Tahoe Bolsters Snowsports School with New Director Hire
As the 2018/19 season approaches, Sierra-at-Tahoe is pleased to announce the hire of industry veteran Dan Healy for the role of Snowsports School Director.
Sierra-at-Tahoe Honors the Good ‘Ol Days with a Throwback Celebration
Sierra-at-Tahoe looks forward to partnering with Shinesty, a clothing company specializing in retro ski gear and party suits, to host a special Throwback Day on Saturday, Feb 24. This is a free event to guests of all ages, taking place from 9 a.m. to 4 p.m. in the base area of Sierra.
Sierra-at-Tahoe Offers Free Skiing to Passholders at Neighboring Resorts
Sierra-at-Tahoe is offering free skiing to passholders of neighboring resorts with the “Have One On Us” program. Passholders from Dodge Ridge Ski Area and China Peak Mountain Resort will be granted one day of free skiing at Sierra-at-Tahoe through the end of February.
Jammin’ 4 Tash
Sierra-at-Tahoe has dedicated an event in loving memory of local Sierra snowboarder and former employee, Natasha “Tash” Sagucka. The USASA “Jammin’ 4 Tash” event will take place on Jan. 20, 2018 on Broadway Trail.
Sierra-at-Tahoe Announces Partnership with Vapur to Launch Hydration Program
Resort’s Environmental initiatives expanded by reducing single-use water bottles
and installing eco-friendly water bottle fill-up stations
Sierra-at-Tahoe Announces Improvements for 2015-16 Winter Season
In anticipation of an El Nino winter, Sierra-at-Tahoe has made improvements for the 2015-16 season in increased connectivity, guest benefits technology, culture, and celebration of local talent.
Sierra-at-Tahoe Announces Lineup for Spring Music and Event Series
Sierra-at-Tahoe brings the second annual Equinox Spring Festival to the slopes beginning March 21. This free festival features live bands over three consecutive weekends, signature Sierra events for all ages and competitions on and off the mountain.
Keep Sierra Clean Day Recap
This past Sunday at Keep Sierra Clean Day, three hundred people from Sierra-at-Tahoe’s loyal community collected nearly 1,300 pounds of trash from the slopes, including unique finds like an electric toothbrush, several snowboards and even a ski from Sierra Ski Ranch.
A Golden Celebration: Sierra Resort Welcomes Home Olympians
South Lake Tahoe, the tight-knit ski community big on Olympic athletes will honor its three USA team members in a city-wide celebration, Saturday, March 15.
Sierra-at-Tahoe Resort Athletes to Compete at Winter X Games in Aspen, CO, Before Going to Russia
Sierra-at-Tahoe Resort team riders and South Lake Tahoe locals Jamie Anderson, Maddie Bowman, and Hannah Teter will invade Aspen, Colorado, this upcoming weekend, January 22-26, 2014 for the Winter X Games.
Sierra-at-Tahoe Resort Athletes Dominate Dew Tour
Sierra-at-Tahoe Resort had five athletes compete at the Dew Tour this past weekend in Breckenridge, Colorado. The Dew Tour marked the first Olympic qualifier of the year for members of the US Freeskiing and US Snowboarding team.
Sierra-at-Tahoe Resort Snowball Fight: A Dodgeball Tournament
With winter right around the corner Sierra-at-Tahoe Resort is excited to generate early season stoke and support the local community with the second annual Sierra Snowball Fight: A Dodgeball Tournament at Steamers Bar and Grill on November 14, 2013.
Sierra-at-Tahoe Resort Enhances Base Area With New Plaza
Sierra-at-Tahoe has invested $5 million into a new facility located at the base of the mountain transforming the current skier services area into a mecca for gathering and services that improve the overall skier/boarder experience.
Star Wars and Burton Come to Sierra-at-Tahoe Resort with a New Snowboard Learning Experience
The Force is strong at Sierra-at-Tahoe Resort, which today announced a new partnership with Burton Snowboards and Lucasfilm.
Powder Alliance Unites Sierra-at-Tahoe Resort Passholders to Eleven Other Resorts in the West
Winter explorers unite! The greatest powder stashes in the West have joined forces to create the Powder Alliance.
Jamie Anderson Wins ESPY for Best Female Action Sports Athlete
On the 20th anniversary of the ESPN Excellence in Sports Performance Yearly (ESPY) Awards Sierra-at-Tahoe Resort team rider and professional snowboarder Jamie Anderson won the ESPY for Best Female Action Sports Athlete. In the 2011-12 season Anderson won gold at both Winter X Games Aspen and Winter X Games Tignes in Women’s Slopestyle.
Burton Star Wars Experience Grand Opening
Families, friends, Star Wars fans and snowboarders gathered today at Sierra-At-Tahoe Resort for the official kick-off of the BurtonStar WarsTM Experience.
Sierra Joins Ikon Pass
Sierra-at-Tahoe has joined Ikon Pass for the 2024/25 season, offering even more Tahoe access to Ikon Pass holders. The proudly independent resort is the only South Lake Tahoe resort and the sixth California mountain destination on the Ikon Pass, joining Big Bear Mountain Resort, Snow Valley, June Mountain, Mammoth Mountain, and Palisades Tahoe.
Season Pass Perks
Your Season Pass comes loaded with perks like Unlimited BFF tickets, bring a Friend for Free on select Fridays + 20% off around the mountain on things like rentals, dining + lessons. PLUS, much much more!