The Mountain Will to Celebrate Season Passholders Throughout February with Early Mountain Access and More
SOUTH LAKE TAHOE, Calif. – Jan. 29, 2026 –
Sierra-at-Tahoe announced today the launch of Passholder Love Month, a new event series celebrating its passholders throughout the month of February, offering early mountain access, exclusive deals and activations just for passholders.
Passholder Love Month will offer Unlimited, Play and Weekday Passholders early access to Grandview Express, West Bowl Express and Easy Rider Express each Friday morning at 8:30 AM, conditions permitting. Passholders will also receive an extra 10% off everything in Sierra Mountain Sports—bringing their total discount on shopping to 30%—and discounted demo packages starting at $40.
“Our season passholders are the bedrock of the Sierra-at-Tahoe community,” said Vice President and General Manager Dan Healy. “We feel it’s important to celebrate them and show our passholders how much we appreciate their loyalty.”
As part of Passholder Love Month, Passholders will get an extra special morning on February 20, 2026, starting their early load morning with a complimentary grab-and-go breakfast and a DJ spinning tunes.
Changes in operations or schedule will be communicated the morning of via the daily snow report message.
Press Contact:
Jake Stern
Content and Communications Manager
530-543-3138
About Sierra-at-Tahoe
Sierra-at-Tahoe spans 2,000 acres, 50 trails and 2,212 vertical feet of skiable terrain, offering the region’s best terrain for skiers and riders to learn about winter sports, develop their skills and reach new heights. Beginners can make first turns on gentle slopes, while thrill seekers can explore some of Tahoe’s most accessible expert terrain in Huckleberry Canyon. The resort features up to seven legendary terrain parks, drawing park riders from near and far, where locals and elite athletes meet to throw down. With chairlifts just steps from the parking lot, Sierra-at-Tahoe is the easiest way to enjoy skiing and riding in Lake Tahoe. Book your winter adventure at www.sierraattahoe.com.
