TWIN BRIDGES, CA, March 13, 2026—Sierra-at-Tahoe is thrilled to announce its 2026/27 Season Pass lineup, including discounts for renewing passholders, military and first responders, a free Super Senior option and more. Sierra is also introducing a new parking reservation program for next season, free for passholders and those with 4 or more people in a vehicle. Those who purchase a season pass early can also ski and ride the rest of this spring season for free.
New for the 2026/27 season, the resort is implementing a parking reservation system to ease traffic congestion and give guests assurance they have a spot before leaving their homes. Starting next season, parking reservations will be required on weekends and holiday periods between December 19, 2026, and April 4, 2027, until 12PM. This comes after feedback from guests and the local community regarding the impacts of the previous first-come, first-served parking model on high-volume days. Parking reservations will be free to passholders and carpoolers with 4+ passengers on days that their pass is valid. For all other guests, reservations will cost $25 per day.
“Year over year, Sierra continues to offer one of the best deals on a season pass in the Tahoe Basin,” said General Manager and Vice President, Dan Healy. “Our passholders and local community are the lifeblood of this resort and we’re looking forward to ushering in another great winter season with them. Sierra is proud to honor our First Responders and members of the Military with a 20% discount for their service.”
Sierra-at-Tahoe offers a range of season passes a range of season pass options, from the Unlimited Pass to the Play and Weekday options, designed for all levels and ages, starting at just $399. Current 2025/26 Passholders qualify to receive a special $50 discount for those that renew their pass before April 30, 2026. New passholders will be able to use their 2026/27 season pass for the remainder of this spring, free. Pass prices will increase on May 1, 2026.
Visit the Season Pass page for more information www.sierraattahoe.com/season-passes/
Learn more about the parking reservation system on the parking page.
Press Contact:
Jake Stern
530-543-3138
About Sierra-at-Tahoe
Sierra-at-Tahoe spans 2,000 acres, 50 trails and 2,212 vertical feet of skiable terrain, offering the region’s best terrain for skiers and riders to learn about winter sports, develop their skills and reach new heights. Beginners can make first turns on gentle slopes, while thrill seekers can explore some of Tahoe’s most accessible expert terrain in Huckleberry Canyon. The resort features up to seven legendary terrain parks, drawing park riders from near and far, where locals and elite athletes meet to throw down. With chairlifts just steps from the parking lot, Sierra-at-Tahoe is the easiest way to enjoy skiing and riding in Lake Tahoe. Book your winter adventure at www.sierraattahoe.com.
