Press Release

TWIN BRIDGES, Calif., Nov. 13, 2024 – Sierra-at-Tahoe is gearing up to welcome skiers and riders back this winter with new investments designed to enhance the guest experience including new snowmaking equipment, lift improvements, partnerships that expand lift access opportunities, a tasty new collaboration with a Sacramento area brewery and smokehouse, and more. The resort also recently announced it is targeting a Friday, November 29 opening, weather and conditions permitting.
 

“We’re gearing up for a great winter and are ready to welcome skiers and riders back to Sierra,” said John Rice, Sierra-at-Tahoe general manager. “The enthusiasm we experienced at our annual Keep Sierra Clean Day last month was incredible, and if that’s any indication of the excitement there is for people to get back to the slopes, we’re here for it! We had record-breaking attendance with over 800 guests that showed up to pick up litter and plant 1,000 new seedling trees. We’re feeling the love and are ready to give it back to those who come visit us this season.”
 

Mountain Improvements

From the moment resort guests turn onto Sierra-at-Tahoe Road this winter, they’ll notice improvements made over the summer season, starting with fresh paving of the road itself and over 60,000 square feet of parking lots.
 

On the mountain, new investments include the replacement of the haul ropes on the Nob Hill and Easy Rider Express chairlifts, the addition of two new Techno Alpin snowmaking fan guns to amplify early season snow coverage on Easy Rider and assist snowmaking efforts in the Aspen Terrain Park pod throughout the season. These are the newest, most advanced automatic fan guns on the market, and the first big step in advancing Sierra’s snowmaking system.
 

Food + Beverage

A new collaboration with Sacramento-based Urban Roots Brewing & Smokehouse will feature their craft beer and signature Pork Belly Burnt Ends at the top of Grandview inside 360 Smokehouse BBQ- one of Sierra’s token eateries with a scenic view of Lake Tahoe. In addition, hungry skiers and riders will find modern tacos like the “Day Tripper” with marinated chef’s mushrooms, kimchee, sriracha aioli and micro greens, and the Carne Asada Taco with ribeye, shishito pepper, Oaxaca and jack cheese, salsa Verde and micro greens at Baja Grill. The Aspen will offer family pizza meal deals to help feed the whole crew and provide value to resort guests.
 

Ski + Ride School 

Sierra’s legendary adventure zones return this season highlighting the resort’s history, environment, successes, and heroes. An artist has been commissioned to carve five wooden figurines that showcase the history of the Pony Express and Snowshoe Thompson, the different species of Sierra’s pine trees, Sierra’s three Olympic gold medal winning athletes, and a special carving of one of the resort’s avalanche dogs. Each carving will be accompanied by a QR code that will offer a brief background of the meaning behind it and the significance. The carvings will be placed on the mountain in various locations for people to find.
 

Retail + Rental Services 

Resort guests will also find new brands in the retail shop – from Ugg to O’Neill and Vuori, plus a variety of new Sierra-at-Tahoe branded logo apparel.
 

New + Returning Events

Known for hosting events that amplify the skiing and snowboarding experience, new and returning marquee events are scheduled at Sierra this season. For the first time, the resort will host the California Nevada Interscholastic Ski and Snowboard Federation Championships in March 2025. Returning events include Subaru Winterfest, Boarding for Breast Cancer, Playgrounds Party and Vans Methodology.
 

Sierra Joins Ikon Pass

In late August it was announced that Sierra-at-Tahoe joined Ikon Pass for the 2024/25 season, offering even more Tahoe access to Ikon Pass holders. The proudly independent resort is the only South Lake Tahoe resort and the sixth California mountain destination on the Ikon Pass, joining Big Bear Mountain Resort, Snow Valley, June Mountain, Mammoth Mountain, and Palisades Tahoe. Ikon Pass holders will have up to seven days of access to Sierra depending on their pass type. Learn more.
 

Season-long Deals

Plan ahead and save by purchasing Sierra-at-Tahoe lift tickets from participating retailers including Sports Basement, Costco and REI this season. Or, buy or lease any new Subaru at one of 15 participating dealers by December 31, 2024 and receive two complimentary Sierra season passes valid seven days a week, with only twelve holiday-restricted blackouts: Dec. 26-31, 2024, Jan. 18-19, 2025, and Feb. 15-16, 2025.
 

Plan a winter visit or purchase a Sierra season pass online at sierraattahoe.com.

About Sierra-at-Tahoe     

With 48 trails across 2,000 acres, Sierra-at-Tahoe has something for everyone. For first-timers, we offer dedicated Learning Terrain with welcoming vibes to carve your first turns at any age. To kick it up a notch, head over to the Sierra Playgrounds which feature 9 amphitheater style terrain parks and South Shore’s only halfpipe (conditions permitting). We also offer thrill seeker favorites, Avalanche Bowl + 5 backcountry gates in some of Tahoe’s steepest expert terrain, Huckleberry Canyon. Come experience the all-new Sierra-at-Tahoe, close to home, far from the same, and #DefinitelyDifferent. Learn more at sierraattahoe.com. 

Press Contact  
Shelby Dunlap, Sierra-at-Tahoe  
530-543-3138  
sdunlap@sierraattahoe.com