Press Release

SOUTH LAKE TAHOE, California. – June 24, 2022  

Sierra-at-Tahoe welcomes new Director of Ski & Ride School and Teams, Jack Pippin, in approach of opening season. An industry veteran, Pippin brings over 25 years of experience formerly serving at Mount Brighton, Heavenly Mountain Resorts, and most recently as the Director Ski School and Services at Sugar Bowl Resort in 2021.  

“I am grateful to join Sierra during this critical time. The leadership team is revered across the basin as one of the strongest in the industry,” Pippin says. “I see a team that has embraced extreme adversity, leaned in during a time that would have been easy to turn away, and I look forward to helping write its next chapter.” 

Pippin will play a critical role in the redesign of the snowsports school as the resort makes progress towards a return to full operations following the Caldor Fire.  

“We are looking at the impacts from the Caldor fire as an opportunity to restore and enhance an already well-established program,” Pippin says. “Guests can expect the programs they've come to know and love from expansive beginner and learn to ski terrain, through advanced courses and beyond- with optimism the redesign will create even more new experiences for our guests.”  

Sierra has a rich history of Olympic medalists progressing through its program including Olympic medalists Jamie Anderson, Maddie Bowman, and Hannah Teter who are team riders for the resort.  

“The hiring of Jack is a testament to our confidence and commitment to restoring the mountain, specifically the snowsports program, to its fullest potential,” says General Manager John Rice. “With Jack’s leadership, we will reimagine the guest experience while remaining true to our tradition of creating a welcoming, innovative, and successful snowsports programs for all levels.” 

Press Contact: 

Shelby Dunlap 
530-543-3138 
sdunlap@sierraattahoe.com